| I make things that sell stuff
Then, after 35 years in the business, I retired … thought I’d play some golf, paint landscapes, and enjoy my kids and grandchildren. I didn’t realize how much a part of me the advertising business had become. So now I’m back. Only this time I’m not working for a large agency or mega-corporate advertiser. I’m applying what I’ve learned to smaller businesses that could never afford the Madison Avenue crowd but have neat products or services and appreciate professional advertising and graphic design. I work out of the studio in my home, and I have developed a network of marketing professionals who provide the strategic thinking, copywriting, and business perspective needed to do a great – and comprehensive – job for my clients. Clients benefit not only from the talent pool I’ve assembled, but also from the fact that we all have low overhead and can deliver great work at very competitive prices. I’ve even added a whole new dimension to my design skills – things like websites, dynamic logos, PowerPoint presentation templates, and other marketing support materials. I’ve learned that the fundamentals of good communication and good design don’t really change with the medium. The techniques and applications are different, but good design is still good design, and the objective is always to communicate effectively and sell stuff. I’m passionate about my work and proud of every job I do. Otherwise I don’t do it. The sign on my door says, “I make things that sell stuff.” That’s what I do, and I’m proud of it. John Caggiano
|
I
had a great career in advertising. I was an art director, creative
director, vice president and partner with a few large New York
agencies and created breakthrough advertising for some of the
most widely recognized and prestigious brands in the world. When
I look back at the ads in my portfolio, I’m amazed myself
at how broad a spectrum they span, how many millions of people
they affected, and how much stuff they sold for our clients.  |
 |
 |
 |
 |
 |
 |
